I build engineering cultures as deliberately as I build software — systems that are reliable, maintainable, and unambiguously aligned with the business.
Eighteen years across software architecture, development and delivery — from industrial SAP rooms in Macedonia to leading one of the teams behind the JB Hi-Fi website in Melbourne.
My leadership philosophy combines hands-on technical insight with empathetic people management. I cultivate environments where engineers are empowered to innovate, share knowledge, and grow their craft.
The work I'm proudest of isn't a single launch — it's the engineers who left my teams better than they joined them.
Leading one of the teams in the Online program — responsible for the JB Hi-Fi website. Partnering with stakeholders and designers from planning through delivery, building features, mentoring engineers, and holding the bar on code quality and standards.
Built custom internal applications for JB Hi-Fi stores with Next.js and TypeScript. Owned CI/CD processes. Served as Frontend Guild Lead. Backend logic in C#, partnering closely with designers on new builds.
Ran a team of developers building and maintaining custom Shopify e-commerce stores. Worked directly with clients on brand and store architecture, with project managers on tracking, and with engineers on growth and code review.
Built and maintained custom Shopify stores end-to-end. Mentored junior and mid-level developers; partnered with clients on the full brand-to-store journey.
Built and maintained custom websites end-to-end; collaborated tightly with the in-house designer through every phase, and ran paid acquisition through Google Ads.
Wordpress builds delivered in close collaboration with the designer.
Ran IT operations across the REK branch and supported five other branches. Administered SAP Basis. Translated business needs into technical requirements, planned procurement, and coached the IT team on career development.
Where it began. Built custom applications for the plant, gathered requirements directly with the departments using them, and trained users on every release.